E-MAIL BRANDING AND CAMPAIGNS

Email has become one of the most popular means of communication today. Information is sent around the world at the click of a mouse, and so your email branding must be an extension of your business image and its design forms an integral part of your corporate identity.

The email branding could be HTML based (static and requiring a once-off set-up) or animated, with active links to specific pages of your website and the possibility to view statistics. This allows you to track which clients click through to your website. These functionalities turn everyday email into an effective and powerful marketing tool. Email campaigns operate in the same way: They can be optimised to navigate through firewalls and elicit a response (that can be logged) from your clients in a cost-effective manner.

Nico Grobler Design and Advertising provides the design and implementation for both email branding and email advertising campaigns. Examples of Email branding can be found under the Complete Corporate Identities Section.

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